"A household located in north London is looking for an remarkable and skilled instructor to assist their smallest child on his first steps to growing into an English gentleman."
Looking at this listing, you might naturally miss the phrase "beginning" as mere a turn of phrase.
But, it may be the crucial element of this unique job advert, as it aims to recruit a tutor for a 12-month-old.
Hundreds of responses have now been sent in since the unnamed family published their call for the £180k-a-year tutor, who must be "someone very special".
During the past few weeks, the post has received interest in the news, with numerous questioning why?
Forward-Thinking Method
The CEO, chief executive of an education consultancy, which is assisting the family in their quest, said that in spite of early skepticism, he found the idea "visionary", and "innovative".
When he spoke with the family, he noted they understood the atypical nature of their demand, and how immature their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to get a tutor, as they had postponed until their older child was five, and by that age "cultural conditioning had already set in".
But what did the family indicate by "cultural leaning"?
It's "all-encompassing", Adam replied. "How you eat, the manner you speak".
He said the older sibling had absorbed "really subtle, non-verbal cues" from the family, and had adopted their cultural norms. The family informed the consultant they wished to avoid the same situation to happen again with their new baby.
The intention: To bring in a UK tutor, who must speak with RP, to influence the baby right from the beginning.
Subtle Influence
"Much of the learning at the start here is kind of absorbed naturally," explained the CEO.
It's through this osmosis that the family are hoping the child will acquire the UK customs they want to impart.
The consultant said the tutor must be an individual who attended "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The educator just has to be the appropriate candidate, they'll be performing things they aren't even aware they're doing, simply by nature," he added.
Cost Not Relevant
The family explained to him the selected educator should preferably also have familiarity of or enthusiasm in horse riding, alpine skiing, artistic pursuits and instrumental training so as to influence the child in a diverse set of hobbies.
Furthermore though, he explained the family hoped the tutor to sign up the child on a selection of classes so the child would be "equestrian training and starting an instrument by the time they are approximately three years old".
In the family's view, guiding their son develop into a "UK sophisticate" will result in success and open doors.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he adds.
However, despite all this tutelage in "English culture", could the child pick up alleged cultural leaning from the multicultural family he resides with in any case?
"Absolutely", replied he. "The parents know this could fail, but they've simply adopted the attitude of, 'why not attempt it and we'll proceed as early as we can', because the price of it is not relevant," he explained.
Overly Optimistic
Several in the tutoring industry who share similar concerns.
Another CEO, CEO and founder of Blue Education, who supplies private tutors, stated that "the development of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not engineered."
The expert wrote that he had relocated from China to the UK at the period of seven, and had been educated knowing and living dual heritages. He went on to learn at the University of Cambridge.
"The idea that one individual can act as a representation of UK identity, an individual who can possibly transplant the qualities of a British gentleman to a one-year-old child, seems to me naive and unrealistic," he wrote.
"From my perspective, engaging a typically British tutor from infancy will does not automatically achieve the result they want.
"I did not have such a tutor, and however I have been lucky enough to enjoy many of the opportunities they desire for their son."
He stated: "The truth is, self-identity should not be imposed from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Of course, English culture is something the CEO thinks can be educated – and sold.
"In my view the reality that the global community views us in this light is something that we should be cherishing|valuing|appreciating
